January 16, 2020
The development comes months after reports
Urban Development Minister M Venkaiah Naidu today spoke to the megastar and
thanked him for agreeing to be the face of the ministry's new communication
campaign encouraging citizens to use city compost produced from municipal solid
waste, a release said.Bollywood icon Amitabh Bachchan will be the face of city
compost campaign of Swachh Bharat Mission, months after the government had put
on hold his name for brand ambassador of Incredible India campaign following the
Panama papers controversy.
India has the potential to produce 54 lakh MT of
compost per annum from waste. Tourism Ministry sources had said that Bachchan's
name was put on hold after his name appeared in the Panama papers.The ministry
will soon launch a multi-platform communication campaign featuring the megastar,
it said. "Despite the clear advantages of city compost, the current production
of city compost from waste, lags far behind its potential.
The development comes
months after reports that there was a rethink on the part of the government to
sign up the actor for "Incredible India" campaign after the exit of another
Bollywood actor Aamir Khan following his controversial remarks on perceived
intolerance.The ministry will soon launch a multi-platform communication
campaign featuring the megastar.. PM Narendra Modi had launched Swachh Bharat
Abhiyan on October 2, 2014.At present, India produces over 1. The ministry will
soon launch a multi-platform communication campaign featuring the megastar.54
lakh metric tonnes (MT) of solid waste per day, 50 per cent of which comprises
organic waste that can be converted into compost and gas, while 30 per cent is
inorganic waste which can be turned into energy."
Additionally, he will be
making an appeal to bulk waste generators like educational institutions and
hotels to set up decentralised composting equipment in their respective premises
and encourage the citizens to segregate organic waste for further composting,"
the release said. Prime Minister Narendra Modi had launched 'Swachh Bharat
Abhiyan' on October 2, 2014, and set a 5-year deadline to usher in complete
cleanliness in the country.
Therefore, a focussed communication campaign is being
launched with Amitabh Bachchan as its face to spread awareness and push up the
production of city compost leading to increased quantum of waste processing and
disposal and lessening the burden on existing dump sites," the release said.In
his new China
Aluminum multi ladder role, "Bachchan is expected to appeal to all citizens,
nursery owners and horticulture agencies to pledge to use only city compost in
their gardens, farm houses and public gardens
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